Open letter to my back:
Thanks for (literally) being the backbone to my livelihood. Sorry for the years I tormented you with single shoulder bags. I now seek to make amends.
You see, like any city gal, I wanted to feel polished yet comfortable while out and about—whether commuting to work or on my way to dinner. However, I dreaded carrying my heavy tote and clunky laptop bag. The weight on one shoulder led to a collar bone injury and that was the last straw. I knew a backpack would be a smarter option, but grew frustrated when I couldn't find one that truly combined form and function.
As the daughter of immigrant parents, I was taught to work hard and take chances. I decided to quit my strategy consulting career to launch my own brand with a simple philosophy: combine luxury and utility into products that inspire women to look and feel their best. Our products are beautifully classic, with feminine details and an elusive quality to help you live up to your full potential.
Thank you so much for visiting us. We hope to hear from you soon!
— PHUONG, FOUNDER